In this blog, let’s talk about your promise, which is one of the five different things your offers need to convert your ideal clients. And that promise reminds me of the Spice Girls song:
“You have to be clear on what your ideal client really, really wants
Because they tell you what they really, really want”
This is how you will get even more clarity on the promise of your offer! You want them to tell you what they really, really want so you can understand what they really,...
In this edition of the blog, we will be talking about your package - something I also consider as the wrapping paper around your offer. Let me share with you the three key things in your package that will have a lot of impact on your offer, as long as it is done strategically.
Package : A Key Ingredient of a High Converting Offer
One of the biggest mistakes I see people make with their package is stuffing it full of bonuses just for the sake of perceived value. But, in my opinion, this is...
Do you know that it’s totally possible that your course is actually the main reason why your program is not converting? Your program is such a big piece of your offer. So, you need to make sure that it’s in alignment with the commitment that it takes to get the results that your ideal client wants.
More Content Does Not Mean More Value
One of the biggest mistakes people make with their program is thinking that more content equals more value. But the opposite tends to be true.
Most successful course creators and online coaches usually create desire and demand with their content before they ever launch anything. Even when they are not launching, they are still able to create desire and demand for such programs.
That, my friend, is thanks to positioning. Read on to know how you can really nail your positioning so that you can sell your offer before you offer anything.
What is Positioning?
Most people think that they don’t need to position themselves or their...
If you are struggling to scale your business and hit those revenue goals, you’re in for a treat. I am kicking off a brand new series all about leverage, and how it’s going to change the game for your scalability. If you’re ready to take your business from one-hit-wonder to sold-out-stadium, you won’t want to miss this series.
BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:
- Why trading your time for money is killing your business.
- How a...
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