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How I Started a Multiple 6 Figure Course Business

podcast May 10, 2021

Two years ago, I had a crazy idea— and that idea turned into a multiple 6-figure online course business. Discover how I started and grew my business to where it is today!

Two years ago, my husband and I went through some really difficult times. He lost his job and we ended up having to file for mortgage assistance. But, instead of letting our circumstances bring me down, I took a deep breath and said, “I think this is the best thing that will ever happen to us” – and I was right! 

In just two years, we went from filing for mortgage assistance to starting a multiple 6-figure online coaching business!

Wondering how I did it? 

Over the last 2 years of launching a crapton of times and helping my clients have better and better launches, I learned a thing or two. Here, I’ll be sharing what lessons I learned along the way, as well as how I turned my crazy idea into a multiple 6-figure online course business!


Common Mistakes I Notice Online Coaches and Course Creators Make

One of the biggest mistakes I see online coaches and course creators make is “spaghetti launching”. 

Not familiar with the term? Basically, they have an idea, throw it out there to their audience, talk about it for a few days or a week, get little to no response, then pull back, stop talking about it, and decide it was a failure. They do this enough times that they end up creating this narrative that launching is hard, exhausting, overwhelming, etc.

Admittedly, I went through this phase too. 

But, after doing my fair share of launches this way, I discovered that there are a few key things you can do before a launch that make a HUGE difference.


The Aligned Launch Formula

In my business, I teach my clients my “Aligned Launch Formula”, which leads them – and their audience – down the right path to creating effortless profitable launches.

Essentially, the 5 phases of an aligned launch include:

  • Phase 1: Energetic Alignment
  • Phase 2: Messaging Alignment
  • Phase 3: Audience Alignment
  • Phase 4: Offer Alignment
  • Phase 5: Launch Alignment 



I dug deep into each of these areas on my podcast. Plus, I’ll be sharing tactical step-by-step actions that you can take to fix your launches in your own business! 

You can expect a mix of launch strategy, actionable tactics, interviews with fellow experts and students, and the nitty-gritty launch debriefs, where I will go deep into the numbers of my own and other’s launches, to share the ups, downs, lessons, wins, and true transparency of launching in the online business industry.

You can listen to the full episode here.

Stay tuned each week! We’ll have new episodes that’ll help you learn and grow your business.